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Advertising and Kids |
Question | Introduction and Directions | Sub-Questions | Resources | Revisit the Question
Essential Question:
How can I avoid being tricked into buying things by those savvy advertisers?
Many companies spend huge amounts of money on advertising to convince kids like you to come to their website. I read in Time Magazine for Kids, that companies spent over $2,000,000,000 (two-billion dollars) last year to convince kids like you to come to their web site and buy their stuff. Time Magazine for Kids, said that kids spend over $80,000,000,000 (eighty-billion dollars) of their own money and convince their parents to spend over $290,000,000,000 (two hundred and ninety-billion dollars) to buy them stuff. Kids spend a ton of money! I added up the money that kids spent and the companies make over $370,000,000,000 (three hundred and seventy-billion dollars) from kids. If they only have to spend $2,000,000,000 (two-billion dollars) to get us to spend that much it seems like advertising adds up to a great deal for these companies.
Sometimes, it's hard to even know what is an advertisement because they come in all shapes and forms. Often, I will see catchy banner advertisements like this one at the top of web pages.
Your mission is develop an educated answer to the Essential Question: "How can I avoid being tricked into buying things by those savvy advertisers?" To do this you will need to read all the sub-questions. Then, use the online resources below to begin to develop some answers for those sub-questions. Finally, use the answers to your sub-questions to develop your own answer to the essential question.
What is the purposes of Advertisements?
Why do companies put advertisements like this on their website?
How do ads try to capture your attention?How do advertisers make people feel that without their product they're a loser?
Why do ads try to capture children's attention?
Should you ever give out your personal information on the Internet?
How can you fight off advertising?
How To Be Ad Smart
Brand-Name Schools
Advertising Strategies
The Language of Advertising
Symbols
The Role of Women and Advertising
Just The Facts about Advertising and Marketing to Children
Help kids fight off advertising
Internet Advertising and Children
What is Advertising Limbo?
About the New Dream
Children and Advertising
Selling America's Kids
How can I avoid being tricked into buying things by those savvy advertisers?
Question | Introduction and Directions | Sub-Questions | Resources | Revisit the Question
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This webquest was created by Matthew
Durant Teacher/Consultant
Created: October 15, 2001