Let’s face it, almost every business has their own website and profits from it so you need to have one too. Unless you are a big company, you probably don’t have the budget to add a web designer/developer to your team full time. Not to worry, you can build a great website by hiring a freelancer to do it for you and for a very reasonable price.
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Where to hire freelancers
There are quite a few ways you can search for freelance web or graphic designers:
Word of Mouth
If anyone you know has hired a freelance designer recently you can ask for a referral. Get to know if they liked their work, were they professional, and did they complete their job on time. Also, go through the website designed by them, if you like what you see you can plan a meeting with the designer.
You can do a simple Google search to find your designer. You will come across many results, and you can visit their websites, go through their portfolios, and contact those whose work you like the most. One of the great things about hiring a freelance designer or developer is that they do not have to be local to you, you can hire someone from anywhere in the world so you can really branch out to find one that is a good fit for you and your business.
Free job portals
You can go through an online classified forum where people offer local services. Since such classifieds allow you to search for people in your local area, this will be a good option for you if you do not want to hire a designer from another country or city. You get to enjoy all this free of cost
Paid job portals
You can even post jobs or search for a designer free of cost from an online job portal. However, once you hire a freelancer the portal will charge you a commission fee, a certain percentage of the total project cost.
What to look for in a freelancer?
Now let us get to the most important things you need to look for in your freelancer to make sure the process is smooth and you get the exact results you want on time.
The freelancer you plan to hire should have enough work experience. Yes you can get better prices by hiring a student or somebody just starting out, but you may run into issues with the project not being delivered on time or being of poor quality.
You must be have a budget in mind and you need to stick to it when searching for a freelancer. Different freelancers will quote different rates and this depends on their qualification, knowledge, and experience. Opt for someone who has the kind of knowledge you need, but at the same time is affordable.
Present work commitments
Freelancers work on more than one project at a time. It is important for you to find out if the designer you are interested in has any projects in hand already. If he/she is already involved in other projects then chances are they may not be able to complete your work on time or there can be quality issues.
Go through their testimonials
Last but not the least, you must check the testimonials of the freelancer. If you are hiring the designer from an online portal then you may be able to read reviews from other people who have hired them. Otherwise, you can also visit the website of the freelancer and check their testimonials section and learn more about the experience other clients have had with them.
How to communicate your needs to a freelance designer
If the designer is from your city it will be a good idea to meet them in person, at least once. Not only does this give you a chance to understand them better and find out if they are the right one for you, you also will be able to explain your needs perfectly and let them share with you how they plan to fulfill the same.
However, if meeting in person is not possible then you can either get in touch via phone, email, chat or video conference. A video conference will be your best option as you can see each other while conversing, and this gives you the exact feel of meeting in person.
Make sure you share every detail, including how you would want your website to be, what purpose it will serve, what kind of colors you want, what type of client group you are targeting, and so on. The clearer you are with your details, the easier will it be for the designer to offer you an exact result.
How to give feedback on mockups
A mock-up gives you a rough idea of how your website will look and thus you need to take this seriously. If you like it, share the same with your freelance designer via your chosen medium of communication. Remember, it will be a good idea to choose only one medium to communicate, video conferencing, emails, or chats. Too many mediums will mean that you have to check all of them so that you do not miss any communication, and this will just waste your time.
If you do not like anything about the mock-up then let the freelancer know what changes you want to be made and they will certainly help you with them.
Freelance web and graphic designing certainly have made things a lot easier. It is beneficial for the designer as they can work for more than one client at a time and thus earn a good amount. It is equally beneficial for the clients as they do not have to bear the expenses of hiring a full-time designer, and yet get their work completed on time and in a perfect way. So go ahead and begin your search, find the best designer for your needs, and start enjoying an array of benefits.