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6 of the Best Email Marketing Tools for Small Businesses
An email marketing list is essential to any business with an online presence. It helps you maintain relationships with your customers, attract new customers, and of course, give you a direct way to promote your products and service. There are many great tools out there to help you manage your email list. Here are a few of the best.
MailChimp is super-easy to use and comes complete with a range of email templates and tracking tools. A free plan also available, although it’s limited to 2,000 subscribers and 12,000 monthly emails. That makes MailChimp an excellent choice for beginners.
Most other options limit certain features to higher plans, such as workflows, autoresponders, or social integration. With Zoho, you get the full range of tools even on the cheapest plan, which is $6 per month. They do have a free plan and a pay-as-you-go plan with more limited features, if you want to try them out.
This one has received some criticism for not having the best-looking templates but has perhaps the most user-friendly data tracking interface. Plans start from $10 per month, but the higher-end plans have many more features, including webinar support.
Constant Contact is another good choice for email marketing beginners as it has a vast and comprehensive help library. It has a range of templates and connects seamlessly with other services, including Gmail, Outlook, and Google Analytics. Plans start from $20 per month, although you can start with a 60-day free trial.
If you’re looking for a tool that you can use from your business, inception right up to multi-national status, HubSpot might be the one for you. Combining marketing, sales, and CRM software, HubSpot aims to be a one-stop shop for businesses large and small. But it’s a little on the pricey side, with plans starting at $200 per month.
Pardot is one of, if not the best email marketing tools available. Aimed at the B2B market, it does everything other tools do and more, including ROI calculation, lead nurturing, and CRM integration. But you get what you pay for — Pardot starts at $1,000 per month.
Email marketing is a valuable marketing tool with a high return on investment. To use it effectively, you’ll need a tool, and unfortunately, there are no one-size-fits all solutions. Have a look at the options listed above that are within your price range. Visit their websites, check out their features in more detail, and take one or more free trials. Find the right tool for you, and then get to work on your email campaigns.